Venture into a nightlife revolution
iDU was founded by 20-year-old entrepreneur Mitch Robinson, and was originally born out of a high school project back in 2016. Mitch and the iDU team spent the first two years of our journey speaking with venues across Australia about what made up their ideal ID scanner. We wanted to ensure that when we stepped up to the plate, we introduced a product that would alleviate stress, make the entry process more streamlined and generally help to create a safer environment for everyone.
The next two years were spent designing and building what we now know as the iDU scanner. Working with venues across Australia to gather feedback along the way was a crucial step in this process, allowing us to ensure the product we would introduce would be not only efficient and effective, but also easy to use.
In June 2020 and after rigorous testing, we achieved our first major goal by gaining the approval of the Queensland Office of Liquor and Gaming Regulation (OLGR). Since then, we have rolled out our scanners to 300+ venues throughout Australia, who have come to know and love the faster and easier scanning experience that we provide .
We’re rapidly scaling and the nightlife industry is just the first chapter in our story. We’re excited to say we have big things coming…