About Us

From humble beginnings to a leader in the identity space

At iDU we are passionate about creating products & technology that we ourselves would want to use and are proud of.

iDU Identification is the new kid on the block, approved and operational since June 2020!

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how iDU scanning works and why it should be used

Venture into a nightlife revolution

iDU was founded by 20-year-old entrepreneur Mitch Robinson, and was originally born out of a high school project back in 2016. Mitch and the iDU team spent the first two years of our journey speaking with venues across Australia about what made up their ideal ID scanner. We wanted to ensure that when we stepped up to the plate, we introduced a product that would alleviate stress, make the entry process more streamlined and generally help to create a safer environment for everyone.

The next two years were spent designing and building what we now know as the iDU scanner. Working with venues across Australia to gather feedback along the way was a crucial step in this process, allowing us to ensure the product we would introduce would be not only efficient and effective, but also easy to use.

In June 2020 and after rigorous testing, we achieved our first major goal by gaining the approval of the Queensland Office of Liquor and Gaming Regulation (OLGR). Since then, we have rolled out our scanners to 300+ venues throughout Australia, who have come to know and love the faster and easier scanning experience that we provide .

We’re rapidly scaling and the nightlife industry is just the first chapter in our story. We’re excited to say we have big things coming…

mitch robinson ceo and founder of idu

Meet the team!

We are an ever-growing group of enthusiastic, committed and talented individuals. Our team is committed to helping ensure our venues have a positive, supportive and beneficial journey with iDU.

Join the iDU family and let us help you take your venue to the next level!

P.S. We love a good pub feed, and/or drink; so don’t be surprised if you see us drop in to say “hi” and grab a schooner.

iDU Team grouped together